Biondi-Santi, one of Europe’s oldest winemaking families, dates back to 1850. Now Franco Biondi-Santi, the label’s third-generation vintner, wants to marry his 200-year-old winemaking methods with innovation as he leads the family label into China.
In cooperation with Chinese wine import companies ASC, Biondi-Santi will offer three wines to Chinese fans, reports China Daily: the Brunello di Montalcino, the Brunello di Montalcino Riserva, and the younger Rosso di Montalcino.
Brunello di Montalcino is a world-renowned wine, the most recognizable of Biondi-Santi’s offerings. It already has a strong fanbase among Chinese wine consumers.
Brunello di Montalcino Riserva 1955 was said to be a favorite of Queen Elizabeth’s in 1969. It was also named to the U.S.’s Wine Spectator Magazine as one of the 20th Century’s 10 Best Wines.
Biondi-Santi is glad that Chinese consumers already have an appreciation for fine wines thanks to the French’s market influence there, but his choice of the three wines to bring to China will also offer new aficionados a learning curve. “Rosso as an entry level of the Brunello series will guide drinkers to get used to the taste of Brunello. Drinkers starting with Rosso will eventually become followers of the Brunello di Montalcino,” he said.
Biondi-Santi is positioning the wines in China for collectors and those with an educated palate. He is glad that the number of wine lovers continues to grow each year.
photo credit: biondi-santi