Chinese do not have the tradition of buying used products, but it’s a different story when it comes to luxuries, especially handbags.
Price is the primary concern. According to Chinese local media, price tags of a used Louis Vuitton purse range from 6,000 yuan (US$ 882.4) to 7,500 yuan depending on its condition. It may still sound expensive, but surely affordable enough compared with the original 10,000 yuan, and the price difference has been attracting a growing number of Chinese office ladies who do not make a lot of money but are dreaming of a brand name purse.
Limited edition lovers is another group of consumers of used handbags. In this case, Hong Kong-based Milan Station is a perfect source. The vintage store, which now has a few operations in Beijing, Hangzhou, Shanghai and Shenzhen, can source even the most desired ostrich skin Birkin bag by Hermès.
Byron Yiu, CEO of Milan Station, told Chinese local media that he will continue to expand in mainland China in the next few years. “There are more and more luxury stores opening in China, providing a great source for our business,” Yiu said, adding its store in Beijing now gets about 500 handbags in stock.