With China now having the world’s largest internet population, where in China is internet use growing the fastest?
A new study by Exane BNP Paribas has found that internet use in the central and inner provinces of China have the highest growth rates and still have the most room to grow. In fact, the provinces of Jianxi, Yunnan, Guizhou, Qinghai, Anhui, and Henan all had internet-user growth rates of over 15 percent in 2013.
The coastal provinces have the highest internet penetration rates. These provinces are home to China’s first tier cities of Beijing, Shanghai, Shenzhen, and Guangzhou, so the high internet penetration rates there are no surprise.
image credit: kai hendry, exane bnp paribas