How China’s Luxury Wedding Businesses Are Wooing Affluent Young Couples

on February 7 2014 | in Lifestyle Trends | by | with No Comments

bride, China, Chinese bridal industry, bridal industry

Chinese luxury wedding photographers are kicking their services — and their prices — up a notch to appeal to rising consumer expectations.

Celebrity bridal photographer Xu Yongming, for instance, charges about US$10,000 for a day’s work. His business seeks to attract affluent and well-traveled customers who may be unimpressed by more usual luxury offerings, and those who are tired of commercial wedding photography’s generic hair styles, outfits, and poses.

“[My customers] really have visited many places around the world. They have stayed in all kinds of luxury hotels, ate at all kinds of Michelin-starred restaurants. How does my itinerary provide something special to satisfy them?” Xu told Channel NewsAsia.

To meet consumer expectations, Xu offers wedding photography at the South Pole at a cost between US$95,000 and US$130,000 for each couple’s 19-day trip. The company also offers exclusive trips to Tahiti by private plane.

“On top of taking wedding photos, if they want the exhilaration of true flying, I can arrange for a pilot from the royal flying team to take them on an acrobatic display up in the air,” Xu said.

It is also becoming common in China for customers to combine their wedding photography and honeymoon with investment travel, according to Zara Zhang, deputy chief editor at Cosmo Bride.

“We have readers who went to Mauritius for their honeymoon and ended up buying a villa there. They could stay in a villa that is at the same time available for sale. This way, it becomes a sort of investment travel as well,” Zara said.

With affluence on the rise in China, the luxury wedding market promises to be a lucrative one for business owners.


photo credit: marco bono

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