As China’s internet population continues to grow, more and more Chinese consumers are becoming more comfortable with and more confident in online shopping.
According to Ruder Finn and Ispsos China Luxury Forecast 2015, of mainland Chinese and Hong Kong consumers, 57 percent and 54 percent respectively responded that they were more confident in online luxury shopping over the last 12 months. Only 4 percent and 2 percent, respectively, were less confident.
However, the vast majority of customers from both the mainland and Hong Kong, 78 percent and 81 percent, prefer to visit physical stores before deciding to make a purchase.
When shopping online, Hong Kong customers have different concerns than their mainland counterparts. Mainland consumers were more concerned with service and trust in the products, whereas Hong Kong shoppers were more concerned with the “overall professionalism of the website.”
image source: Tim Reckmann, ipsos asia pacific