The influence of First Ladies is undeniable. With abundant media coverage, First Ladies can attract a great deal of attention for brands that advertising dollars can never buy.
China’s First Lady Peng Liyuan has been adept at promoting homegrown brands and boosting China’s image. China Daily reported how these Chinese brands got tons of attention on the web because of Peng.
Skin care cream Pehchaolin has become fashionable in China thanks to Peng. She gave these skincare products as a State gift during an oversea trip with President Xi Jinping. Now the cream, often recognizable in little blue and yellow tins, has become popular “among young, trendy women who used to favor foreign brands,” reports China Daily.
Peng wore a pair of pearl earrings by the Zhejiang Ruans Pearl Co during a trip to Russia and Africa. The company also created the pearls for State gifts. “Peng donated a pearl gift box to the Women and Development Foundation in Tanzania,” reports China Daily.
Ma Ke of Chinese fashion labels Exception and Wuyong
Guangzhou-based luxury brands Exception and Wuyong got a big boost when Peng Liyuan wore designer Ma Ke’s dark navy overcoat, a light turquoise silk scarf with a matching handbag for her trip to Moscow. Ma wants the label to redefine the meaning of luxury, not something defined by Western companies and standards but by timeless elements like “time, water and the human spirit.”
ZTE Nubia Z5 Mini smartphone
According to China Daily, “Peng Liyuan was spotted taking pictures with a home-made smartphone during a State visit to Germany with her husband President Xi Jinping.” Manufactured by Shenzhen based ZTE Corp, Nubia Z5 Mini has a 13-mega-pixel camera with features such as panorama images. The price of the basic model Z5 Mini is less than 1,500 yuan (US$242).
Yijian school bag
On a visit to Tanzania, Peng Liyuan donated a school bag made by Zhejiang Yijian Reflective Material Manufacturing Co. to the Women and Development Foundation in Tanzania.
image credit: republic of korea