China’s Mobile Internet Users are Young, Not Affluent, and In Lower-Tier Cities

on October 2 2014 | in Digital Trends | by | with No Comments

Chinese mobile internet users, Chinese social media, WeChat, Weibo, Douban, Momo

In the first half of 2014, Chinese mobile internet users exceeded 686 million, which accounted for over 80 percent of all Chinese internet users.

Of China’s mobile internet users, 60 percent are male and 62 percent of them are in the 25 to 40 age group, according to data from Enfo Desk and reported by China Internet Watch.

China mobile internet users, Chinese mobile internet users, age group, demographics
Most of the mobile internet users are not affluent, only 7.5 percent had income greater than 8,000 yuan, and 20.6 percent had no income at the time of the survey. Furthermore, 46.6 percent of users were in second and third-tier cities.

China mobile internet users, Chinese mobile internet users, income group

China mobile internet users, Chinese cities, first-tier cities, second-tier cities, geographical distribution
Among mobile internet users, the eight most popular mobile app categories are instant messaging, music, video, games, shopping, news, e-readers, and Weibo. Of those surveyed, nearly 48 percent said they spend 1 to 4 hours per day accessing the internet through a mobile device.

Social media apps are widely popular among Chinese mobile internet users with 60 percent saying they use them. The most popular ones are WeChat, Momo, Weibo, and Douban. Momo users have embraced the app’s online to offline integration with over half of its users saying they’ve attended online and offline social events through the app.

A stalwart of Chinese social media, Weibo (Sina Weibo) has seen a drastic decline in users with the rise of other apps. With 67.53 million users in August 2014, Weibo’s user base is down 10.95 percent from last year.

More than 90 percent of those surveyed use social apps every day with an average of 1.5 hours use per day. Over 70 percent use these apps in their leisure time.

China social media, usage frequency, Douban, Momo, WeChat, Weibo


image credit: flickr/tom mcdonald

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