Given the poor air quality and incessant crowds in China, the Chinese are increasingly eager to vacation overseas.
The number of outbound Chinese tourists continues to rise, estimated at 26.4 million in the first quarter of 2014, up 17 percent from a year ago, according to the China Tourism Academy. CTA estimated that total spending by these tourists jumped by 16 percent to $3.5 billion.
These figures are expected to go up considerably. The Wall Street Journal reported that by 2020, “the number of mainland tourists headed overseas will hit 200 million per year, double the 100 million who went abroad last year.”
A new report from the China Tourism Academy studied over 20 destinations and found New Zealand, the US, and Canada to be the most satisfying destinations for Chinese tourists in first quarter. Vietnam ranked the least satisfying destination.
In particular, the report noted that the level of safety abroad, poor Chinese-language services, and the cost of travel contributed to dissatisfaction with some of the bottom ranked destinations.
Top-Ranked Destinations For Chinese Outbound Tourists:
- New Zealand
- United States
- United Kingdom
- South Korea
- South Africa
image source: paul bica