Travel has never been easier for the Chinese. Thanks to more relaxed visa requirements to the US and Europe and rapid economic development at home, travel is no longer reserved for the privilege.
While domestic travel still accounts for the majority of travel, Chinese travelers are taking more trips abroad. This is a boon for destinations and the hospitality industry, but perhaps a mixed blessing for retailers as the urgency to shop dissipates, reports China Daily.
More Chinese travelers are favoring travel to a single country over many countries. And the destinations they chose are revealing. Those who opt for bigger cities are likely to want to shop, while those who go to more rural or remote locations are keen on the experience — taking in the local scenery and offerings.
According to China Tourism Academy researcher Jiang Yiyi, tourists spending has fallen by more than 5,000 yuan ($800) during each outbound trip as tourists become more rational in their spending.
The number of outbound visits from the mainland is expected to reach 94.3 million this year, up 15 percent; while spending is expected to reach $117.6 billion, according to the China Tourism Academy.
Source: Beijing Bureau of Statistics, China Tourism Academy
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