The Ritz-Carlton hopes to attract jet setting international travelers to its China hotels.
The Ritz-Carlton Chengdu has just launched a series of three-day travel packages for travelers coming through the city’s visa-free transit policies.
Visitors from other countries can only stay in Chengdu for 72 hours without a visa. Such restrictions can dissuade travelers from visiting western China. The Ritz-Carlton’s new packages seek to turn this trend around, offering a unique experiential travel experience for tourists over a three-day span, according to Tiffany Dowd, founder and president of Luxe Social Media, Boston.
“By promoting the 72-hour visa free travel rule, it is a great way for the hotel to entice travelers who once may have overlooked the area on their itineraries due to previous visa restrictions,” Dowd tells Luxury Daily. “It also draws attention to the hotel for travelers who may not have heard of the Ritz-Carlton, Chengdu.”
Visa-free travel to several Chinese cities is open to citizens from 51 countries, including Canada, the United States, and many countries in western Europe.
Now, these travelers can make the most of a stay in Chengdu with one of several packages available from the Ritz Carlton. The “Discover You” package, for instance, includes accommodations in a guest room with “panoramic views of the city,” not to mention a four-hour trip to a reserve for giant pandas. The “Treat You” package offers a stay in the Ritz-Carlton Club Level Suite with 50 percent off the second night. Still other packages offer a 72-hour tour guide to highlight Chengdu’s arts, food, and culture.
Ritz-Carlton’s presence in China continues to grow, with the hotel chain recently launching a Chinese website and a page on the popular social network Sina Weibo to better promote itself in the country.
image credit: ritzcarlton.com