Chinese have a strong desire to travel in 2014 according to a report by Ctrip. Nearly all the respondents said they would travel.
Moreover, Chinese tourists are willing to spend when they travel. About 95 percent of respondents indicated that their travel spending will either increase or remain the same in 2014, compared to 2013. About a third of them will spend 10,000 yuan or more on their travel.
Chinese travelers are becoming more independent with 39 percent who indicated that they prefer to do their own booking and travel on their own. About 42 percent said they will travel on their own but book through travel agencies. Only 19 percent said they prefer package tour.
image credit: jeroen mul