As travelers from mainland China and Hong Kong have grown more adventurous and discerning, for the wealthiest among them, a night at a Ritz-Carlton or Four Seasons is no longer enough.
A number of bespoke travel services in Hong Kong, including Unique Properties and Events, Quintessentially Lifestyle, and Nine, have stepped in to fill the void, reports South China Morning Post.
These well-heeled clients are looking for personal concierge services for vacations that are tailored to their desires.
Cedric Reversade and Paul Maxime Coskas of Unique Properties and Events book their clients on lavish vacations. They have access to 15-20 villas around the world through friends and clients in the vacation hotspots of the wealthy from San Tropez to Venice, and the rentals are not available for rent anywhere else.
Each of the villas are decorated lavishly and stocked with top linen and crockery brands. Each is staffed by professionals employed by the owners, but with special training by Unique Properties and Events.
Stays at the villas range anywhere from €15,000 (HK$127,000) to €35,000 per week for the top destinations, including Ibiza and Mikonos.
“Our guests are the ones who want to be apart from the crowd,” said Reversade.
Vincent Lai Kar-Leung, the managing director for greater China for Quintessentially Lifestyle, has had some amazing requests from clients, who are young CEOs with ages ranging from late twenties to early forties.
“We had a Hong Kong woman who wanted to see the Northern Lights in Finland. She wanted to bring back a husky that pulled her sled so we arranged for it to be brought back to Hong Kong,” he said.
Other clients look for unique shopping experiences or to tour exotic locations.
Upon visiting a Swiss watchmaker’s factory, “One client chatted with the craftsmen and in the end ordered 48 timepieces and asked for his name to be engraved on them so that he could give them away as gifts,” Lai said.
“We have one member who went to Bordeaux three years ago and visited the vineyards and loved it so much they bought a chateau, like [Chinese] actress Vicky Zhao Wei. But that’s very common these days,” he added.
These wealthy travelers are booking trips to places such as Croatia, central Africa, and Ibiza, and they are willing to spend anywhere from HK$200,000 for week-long vacations up to millions of dollars for longer trips.
Hong Kong concierge company Nine, which is run by Timmy Coles-Liddle, serves mainly wealthy British travelers ranging in age from 32 to 70.
“Current favorites include Song Saa, a remote private island in Cambodia that boasts the country’s first ecological marine reserve, and French Polynesia’s The Brando, an extraordinary destination of ecologically conscious luxury. We have also been looking into Ariara Island, south of Manila,” Coles-Liddle says.
image credit: chris goldberg