£50M Resort in Wales Built to Attract Chinese Travelers

on December 30 2011 | in Travel | by | with 2 Comments

The Chinese clientele is all the rage.

Luxury stores are rolling out the ‘red carpet’ for their big spenders — Chinese travelers — and now a whole entire luxury vacation villa is designed for them.

A luxury £50 million holiday resort that will include a 100-bed hotel and 80 plush vacation homes is being planned in the Welsh countryside aimed at the Chinese.


Developer Maxhard Ltd is banking on attracting the thousands of wealthy travelers from Asia.  Last year, 110,000 Chinese tourists visited Britain, up 23 percent from the prior year, and they spent about £184million.

Maxhard director Tommy Li hopes the complex will open up Wales to the growing Chinese tourist market which is more familiar with England and Scotland than Wales.

Maxhard, which has offices in China and the UK, described the project as ‘a luxurious development for a select international clientele, mainly from China, looking to enjoy a tranquil Welsh retreat’.

The resort at Pantglas Hall, a 22-acre site at Llanfynydd, Carmarthenshire, West Wales, hopes to cater to 20,000 visitors a year and will have signs in English, Cantonese and Mandarin, and a staff trained in Chinese customs.

The holiday resort will have a five-story hotel that includes a listed tower, which is the only structure remaining from the original 1830s hall, and modern, urban style vacation homes that are generally preferred by wealthy Chinese.

The plans also include a three-story 220-space parking lot, ten shops and a swimming pool.

[daily mail]
image credit: maxhard ltd

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2 Responses to £50M Resort in Wales Built to Attract Chinese Travelers

  1. Augis says:

    Why the signs in Cantonese and Mandarin?
    Are they different?

  2. bernd r wehn says:

    terrible simple architecture. only for to sell it to Chinese buyers?

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