Red Luxury
Luxury Brands Want Chinese to Pay More in Europe
Snatching up bargains in Europe might be a thing of the past for Chinese luxury travelers if the major labels get their way. LVMH Moet Hennessy Louis Vuitton SA and several other ...
Understanding China’s Big Spenders
Why are China’s big spenders so difficult to figure out?
In China, the only thing that may be more important than being rich is looking rich. There are two Chinas and the ...
Louis Vuitton Elevates Exclusivity for Top Customers
It’s luxury brands’ growing dilemma: how to sell more and remain exclusive. World-renowned handbag maker Louis Vuitton seems to have found an answer. The company has created a...
The Ripple Effect of China’s Luxury Handbag Frenzy
The prosperity washing over China has a ripple effect. In a country with 875,000 millionaires and a thriving middle class enamored with luxury goods, business opportunities are ...
Chengdu Banks on Luxury for Status and Success
Forget stimulus checks; local Chinese governments are encouraging luxury buying as a means of increasing revenue. While there may be rumblings in top-tiered cities like Beijing ab...
Luxury Dives Deeper into China
As the euro depreciates and the U.S. faces more economic turbulence, luxury brands are upping prices—and looking to Chinese, on the mainland and abroad, for market growth.
The t...
Is Louis Vuitton’s After-Sales Service in China Sub-Par?
Louis Vuitton (LV) has huge brand power in China.
But recently there has been some rumblings about their poor after-sales service.
For example, in February a Chinese customer boug...
