Red Luxury
Luxury Handbags Ditch Logos for Exclusivity
Would no logo be a go for Chinese luxury consumers?
Perhaps this appeals to the more sophisticated of China’s elite, albeit a small group, who crave more exclusivity in a gr...
Hermès to Expand Shang Xia to Beijing and Paris
Marking its first anniverary, Shang Xia, the Chinese luxury brand developed and launched by Hermès, announced it will expand to Paris and Beijing.
“A second shop and a thir...
‘Made in China’ Chic Is Making Chinese Proud
“The world has used China as a cheap manufacturing land,” said Shu Shu Chen, communications director for the Hermes Chinese fashion line Shang Xia. “This has been the defini...
China Moves To Set Its Own Style
In the next five years, China is predicted to become the biggest luxury market in the world. Forecasters predict that Chinese consumption of luxury goods, increasing at an annual ...
How the World’s Powerful Luxury Brands Stay Strong
Global luxury brands share many similar traits of prestige and exclusivity, yet each brand has its own identity and a distinct strategy of brand positioning that sets itself apart...
China Luxury Market 2010: The Omnipresence of Global Brands
The Chinese luxury market has evolved rapidly, but one thing that characterizes 2010 is the sheer number of global brands opening stores or ramping up their China presence thanks ...
China’s 8 Most Popular Luxury Brands
China now has the means to spend big on luxury goods – which has been endlessly reported.
China also knows exactly what luxury goods it wants.
This week consulting firm Ba...
