Red Luxury
Delivering Dior to the Chinese Luxury Consumer Via DiorMag Chinese Edition
This March, Dior launched an online fashion magazine through their website filled with articles, images, current news and product galleries divided into various sections. With thi...
Why China Keeps Buying Despite Rising Price of Luxury Goods
The new year means new, higher prices for luxury brands across the board. Gucci raised the price of its bags by 10 percent globally. In November, the prices of leather products fr...
Luxury Handbags Ditch Logos for Exclusivity
Would no logo be a go for Chinese luxury consumers?
Perhaps this appeals to the more sophisticated of China’s elite, albeit a small group, who crave more exclusivity in a gr...
Is China’s Elite Looking for More ‘Exclusive’ Luxury?
The upper echelons of society are getting a little more exclusive. Even in these demure economic times, luxury consumers need more than money to set themselves apart: patience and...
It’s A Luxury Seller’s Market in Asia
It’s no wonder luxury is all about the Far East these days. Asia is clamoring for luxury like no other region.
Largely driven by all the new wealth being created in Asia and...
How the World’s Powerful Luxury Brands Stay Strong
Global luxury brands share many similar traits of prestige and exclusivity, yet each brand has its own identity and a distinct strategy of brand positioning that sets itself apart...
China Luxury Market 2010: The Omnipresence of Global Brands
The Chinese luxury market has evolved rapidly, but one thing that characterizes 2010 is the sheer number of global brands opening stores or ramping up their China presence thanks ...
