Red Luxury
Luxury Car Brands and Their Chinese Stereotypes
With annual growth reaching above 30 percent in recent years, the Chinese auto market is rapidly surpassing the United States’s as the world’s most lucrative and strategically...
BMW Limited Editions Popular in China
China’s wealthy are becoming increasingly discerning. Exclusivity and customization that meet personal taste and social status are highly sought after.
BMW appears to have f...
Hitting Road Bumps in Beijing, Shanghai, What’s Next for Luxury Car Makers?
China’s once soaring luxury car market is hitting its first major road bump.
Luxury car sales are slowing down rapidly in the world’s largest automobile market. With some ...
Status Symbols for China’s New Rich
As Western companies and economic growth brings prosperity to China, wealthy Chinese are busy establishing status symbols for the new elite. Although some of these symbols mirror ...
BMW to Launch Plug-in Hybrid Car in China
BMW will unveil a plug-in hybrid model in China at Auto Shanghai. This year’s event, which runs from April 21-28, will likely showcase more environmentally-friendly and lux...
Chinese Luxury Market “Blank Slate” For Auto Industry
Wealthy Americans planning to purchase a new car wouldn’t even consider a Buick—a car that, to them, symbolizes the middle class and Gramps and Gran. Meanwhile, in China, Buic...
BMW Overtakes Rolex, Apple As Most Desired Brand in China
There are legions of Apple fans in China and luxury brand loyalists have prized their Rolex over the years, yet it is BMW that has emerged to take the crown of the most coveted br...
