Red Luxury
Denim Makers Get Excited For Chinese Market
In China’s urban areas, jeans have transferred their image from daily casual wear to high-end must-have items. According to a 2008 survey conducted by North Carolina-based...
Mass Luxury Watches Expect Stellar Growth in China
“It’s all about mass luxury goods in China this year, not the super luxury,” said Joohee An, Asia Pacific portfolio manager at Mirae Asset Investments. “The country wants ...
Michael Kors Opens Beijing Store, Plans Further China Expansion
A Michael Kors store has finally arrived in Beijing. The Beijing store is the brand’s fifth store in China, and its largest.
The 2,400-square-foot store, which opened earlie...
Delivering Dior to the Chinese Luxury Consumer Via DiorMag Chinese Edition
This March, Dior launched an online fashion magazine through their website filled with articles, images, current news and product galleries divided into various sections. With thi...
The High Cost of China’s Retail Store Strategy
Luxury sales aren’t all that are rising in China: the costs of manufacturing are soaring as well. Advertising on China’s national broadcaster, CCTV, has risen almost 50 percen...
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