Spanish retailer Zara hopes to attract a wider range of Chinese shoppers, especially those in lower-tier cities, by opening up an online shop on Tmall.
Zara isn’t the first fashion label to try to capture a piece of China’s 1.84 trillion yuan e-commerce market, with Burberry, Gap, Asos, and Uniqlo having already opened stores on Tmall.
A Zara spokesman told China Daily, “We believe that Tmall offers a great opportunity to expand Zara’s e-commerce offering in China and are confident that we will be able to reach Tmall’s extensive online audience while maintaining Zara’s brand image.” The spokesman added, “We will also continue to run our own Zara online sales platform in China as normal.”
The Zara store on Tmall is just one more step for Inditex, Zara’s parent company, in its expansion in China. Pull&Bear and Bershka, also owned by Inditex, already have stores on Tmall. Additionally, Inditex has 450 brick-and-mortar stores in China, of which 152 are Zara stores.
Fresh off better-than-expected sales growth, it doesn’t seem like Inditex will be slowing down any time soon. Although the company suffered its biggest decline in five years with net profit falling by 7.3 percent to 406 million euros due to the strength of the euro, the company beat analysts’ forecasts due to cost control, according to Fox News. Furthermore, Zara’s sales have begun to rebound in its home country, Spain, where the brand still receives around one fifth of its sales.
image source: zara tmall