Theo Fennell Launches Jewelry Brand in China

on May 14 2014 | in Jewelry & Watches Store Openings | by | with No Comments

Theo Fennell, luxury jewelry

British jeweler and silversmith Theo Fennell was in Shanghai to launch his jewelry brand.

Fennell, who opened his first workshop in Chelsea in 1982 and has created custom jewelry for Madonna, Elton John, the Beckhams, and the royal family, sees tremendous growth opportunity in China.

“I’ve been waiting to find someone I felt like I could work with over here where the private and bespoke nature of what we do would be appreciated,” Fennell said. He continued, “[Chinese consumers’] appreciation of unusual stones is actually better than European consumers, to be honest. The detail that is lost on less sophisticated markets is really picked up on in China. The market here is really impressed by great craftsmanship.”

The jeweler will partner with Connoisseur Group, a Shanghai boutique and gallery, to launch the brand in China, reports Women’s Wear Daily. Theo Fennell will offer its full line of jewelry in Shanghai, including its bespoke pieces, which can sell for up to $500,000, and the Alias line of silver jewelry, priced from $200.

Image source: theo fennell

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