Considered the gateway to Western China and one of China’s fastest-growing luxury markets, Chengdu now has a Lane Crawford, the iconic Hong Kong luxury department store.
Located in the new Chengdu International Finance Square, the 82,000 square foot store, the same size as Lane Crawford’s flagship store in Hong Kong, is spread over two floors and features more than three hundred international luxury brands across womenswear, ladies’ shoes and accessories, beauty, menswear, men’s shoes and accessories, and home & lifestyle.
The new Chengdu store follows the opening of the company’s Shanghai store in October of 2013 and joins two Beijing stores in the company’s mainland-China portfolio.
Lane Crawford also has a global online store that is fully optimized for the Chinese luxury consumer, including Chinese language editorial, customer service and payment capabilities. The online store will be integrated into the Chengdu store to allow customers to order products for same-day delivery, as well as return online products through the Online Shopping Concierge, a 1,000 square foot area in the store with iPads and changing rooms.
“We’ve seen first-hand the appetite for designer fashion and lifestyle through the increasing numbers of Chengdu residents coming to Lane Crawford in Hong Kong and our online store, not simply to buy but also to learn and experience the world of style. That same passion and eagerness to engage and learn was also very striking in the 200 staff we’ve recruited. So we’re very excited about creating a really dynamic business here,” said Andrew Keith, president of Lane Crawford.
Unlike other department stores, Lane Crawford is unique in the Chinese market for its “buyers model.” Unlike a concession model, in which a department store rents space to brands, Lane Crawford’s “buyers model” employs a buying team of 85 fashion experts to determine what brands and lines the store will carry.
Featured brands range from international designers including Azzedine Alaia, Alexander McQueen, Givenchy, Lanvin, Stella McCartney and Valentino to new generation designers including Alexander Wang and Sacai, and contemporary collections including Alice & Olivia, J.Crew and Chinese designers Chictopia by Christine Lau, Helen Lee and Ms Min by Min Liu.
Additionally, the store has space dedicated to emerging talent called The Hub.
image credit: lane crawford