Red Luxury
Chocolatiers Tap Into China’s Gift-Giving Culture
If you never gave a box of dark chocolates and thought they meant, “I appreciate your independent spirit and hope I can become a partner worthy of your trust,” you may be head...
Luxury Watch Brands’ Obsession with the Far East
To some luxury watch aficionados, the UK has been a historically important market and an arbitrator of watch design. Now, however, insiders are wondering if the epicenter is shift...
What Makes a Good Chinese Celebrity Endorser
Western brands have found another way to break into the Chinese market: they are using the most influential Chinese stars to endorse their products. Labels as diverse as McDonald...
Vera Wang Opens First China Store, Charges ‘Trying Fee’
Vera Wang, the queen of bridal wear, opens a two-story, 850 square meters store in Shanghai – her largest flagship store – to controversy.
Wang’s first China sto...
Men Power China’s Luxury Market
Are men really responsible for the recent uptick in China’s luxury market? The experts say yes. Currently, men account for about 55 percent of the country’s luxury purchases, ...
Fashionistas Hold The Key to Online Profits in China
It would be hard to imagine Mark Zuckerberg or Tim Cook leaping into the fashion realm, but plenty of other tech geeks are becoming part of China’s burgeoning e-commerce market,...
