The producers of Transformers courted the Chinese market and it is paying off!
Transformers: Age of Extinction became the highest grossing film in Chinese history in just 10 days, beating Avatar. The Michael Bay-directed film has earned $222.74 million so far and could take in much more. About 63 percent of screens were set aside for “Transformers 4″, according to China Daily.
The fourth film in the Transformers series has given the Chinese market prominence by casting Chinese actors Li Bingbing and Han Geng as well as working with Chinese product placements.
Transformers: Dark of the Moon took in a total of $165 million when it was released in China in 2011, according to The Telegraph.
Hollywood released eight movies in China this June to capture a part of China’s expected $5 billion in box office receipts from 25,000 screens. With China’s quota system restricting foreign movie imports to 34 films per year, the scheduling for Hollywood blockbusters was tight, giving the movies only a week or so to earn the majority of their money.
In June alone, 21 movies premiered in China with 8 of them came from Hollywood.
image credit: transformersmovie.com