Brett Ratner, the director of the ‘Rush Hour’ movies starring Jackie Chan and Chris Tucker, has set his sights on the Chinese movie industry for future projects.
According to The Wall Street Journal, Ratner has recently signed deals to create investment funds to invest in Chinese media and entertainment companies and foster relations with China’s creative community.
Ratner has long been a fan of Chinese culture and cinema, which is what initially compelled him to direct ‘Rush Hour’.
In an interview with The Wall Street Journal, he said, “The most fascinating things that I witnessed in my life are the creation of Internet and the growth of middle class in China. I believe there is a tremendous need for content and huge growth here.”
“Most of the U.S. film companies are looking for investment from Chinese companies,” he added. “I want to do the opposite.”
Though China is the world’s second largest movie market, there are challenges in producing movies there, such as box office income disputes and local legal claims. There is plenty of room for growth.
Ratner hopes to teach young Chinese filmmakers about story telling, saying, “A human story is what the Chinese films need to focus on…It is not about money but the story and character.”
Cost was also a factor in Ratner’s decision to make movies in China. “With the money that I use to make a U.S. movie, I can make five Chinese movies,” he said. “Two years from now, our business will be mostly in China.”
image source: flickr/david shankbone