The summer movie season is here, and Hollywood hopes to make a big splash in the world’s second largest film market.
Hollywood is set to release eight movies in China this June to capture a part of China’s expected $5 billion in box office receipts from 25,000 screens, according to The Hollywood Reporter. Edge of Tomorrow (June 6), Godzilla (June 13), Maleficent (June 20), and Transformers: Age of Extinction (June 27) are the tent-pole releases for the month with Rush, Grace of Monaco, Automata, and The Guardians (Schutzengel) rounding out the June releases.
With China’s quota system restricting foreign movie imports to 34 films per year, the scheduling for Hollywood blockbusters is tight, giving the movies only a week or so to earn the majority of their money. In June alone, 21 movies will premier in China with 8 of them coming from Hollywood.
With the success in China of 2011’s Transformers: Dark of the Moon, which brought in $165 million in China and featured four supporting Chinese actors chosen through a reality TV show, there are high hopes for this installment. Transformers: Age of Extinction should receive an even larger boost than its predecessors in China, as acclaimed Chinese actress Li Bingbing has a prominent role in the movie.
The inclusion of Godzilla in the Chinese releases is somewhat of a surprise due to Godzilla‘s long history and ties to Japan and the current maritime dispute between China and Japan.
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