What Chinese Most Desire

on November 21 2013 | in Lifestyle | by | with No Comments

Mercedes-Benz, Hong Kong, wealth, luxury, China

Iceo.com, via the Epoch Times, has released a list of the Top 9 wishes shared by Chinese people.

Great wealth
Of course!  Last February, Reuters and Ipsos released poll statistics that showed 69 percent of Chinese consider money as the symbol of success. This compared to just 33 percent of Americans.

A large home
Not only do Chinese want to own a large home of their own, they want to accumulate properties, even if they stay empty. Franklin Templeton Investments has found that 34 percent of Chinese people have set house purchasing as a priority as compared to 8 percent of Americans and 13 percent of Japanese.

Nice cars
Innocean, the advertising agency of Hyundai, created a survey for 500 car owners each in Seoul, Beijing, and Shanghai. Sixty percent of respondents from the two Chinese cities said that a car was important for displaying social status and maintaining face. Only 44.2 percent of the respondents from Seoul agreed. In China, consumers want big sedans, and would prefer a luxury car over a practical one.

Be the boss
In 2010, CCTV found that more than 30 percent of young people wanted to become a boss. In metropolitan areas, like Shanghai, the numbers were astonishing: 80 percent aspired to leadership roles.

Lottery jackpots
What’s better than becoming rich over night? In 2012, $43 billion worth of lottery tickets were sold in China, thanks to hundreds of thousands of players hoping to transform into millionaires. Chinese Business Intelligence forecasts that lottery sales will exceed $49.3 billion this year, and $82.2 billion by 2018.

Government jobs
While Chinese officials may have low approval ratings, there’s no denying that everyone wants to be one: good benefits, stable income, and job security are big draws. Starting a business is still challenging in China,  and young people looking for a steady income take the civil service exams. But landing a job is tricky: the civil service exam is considered China’s number one test in terms of difficulty, exceeding the entrance exams of Peking and Tsinghua Universities.

Love, actually
Young people in China want love, but they have many stipulations, too. In 2011, Lily net found that over 90 percent of women require that a man have a stable income, and almost 70 percent require a house before they will consider marrying. The  one-child policy makes life even harder for men: it is reported that Shanghai has a half-million “left-over, older young adults who cannot find partners,” according to the Epoch Times.

New horizons
While many Chinese are getting rich, there are some things money (still) can’t buy. Many are concerned with political and social restrictions and environmental hazards. They want to emigrate, and are moving their families and fortunes abroad. In 2010, the Chinese Academy of Social Sciences said that China had become the largest nation of emigration, with a reported 45 million Chinese living abroad.

World travel
With passports becoming easier to obtain, Chinese are looking for world-class adventures. China’s National Tourism Administration reported that 70.25 million Chinese went on an overseas trip in 2011.


photo credit: christian junker

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