In the Southwest, Chongqing Emerges as Luxury Niche, A Boon For Hoteliers

on March 8 2012 | in Lifestyle | by | with No Comments

Hilton, Chongqing, China,

The rapid economic development of Chongqing is spurring on the development of hotels in southwest China. The Hilton Chonguinq, which opened in 2002, holds 423 guest rooms and suites along with various meeting, leisure, and banquet facilities.

Jean-Philippe Jacopin, the general manager of the property, says the hotel mainly targets corporate customers for meetings and exhibitions, but recently saw “a significant increase of leisure guests especially on weekends and bank holidays.”

Traffic patterns at the Hilton Chongqin reflect the trend of a growing middle class that is cautiously spending more to obtain what are perceived as quality luxury experiences, which is just what hotels in China’s southwest are racing to provide. Jacopin believes there is still a domestic market niche for mid-range hotels.

Hilton Chongqing actively promotes eco-friendly lifestyles, ensuring that all materials used by the hotel are authentic and recyclable, and by making renovations and replacements with environmentally friendly products. The hotel offers customers organic produce. “We make sure our suppliers work with reputable and ecological farms and breeders who feed and care for animals,” says Jacopin.

The general manager said that new direct routes connecting Chongqing to the United States, Europe and Southeast Asia, will profit the local hotels market and enable greater more economic development.

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image credit: hilton chongqing

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