Acclaimed Chinese actress Gong Li has been tapped to be the global brand ambassador for Swiss watchmaker and jeweler Piaget.
Piaget announced the appointment at the China debut of its Couture Précieuse high jewelry collection which took place in Beijing last month. Gong Li emerged on the central stage from among the rotating mirrors wearing her favorite pieces from the collection was the highlight of the evening.
Piaget will take the collection on the road to Shanghai, Guangzhou, Hong Kong, Dalian and Hangzhou.
It comes as no surprise that the actress was chosen to be Piaget’s new face since luxury brands are seeking a larger share of the Asian market and are looking for ways to connect with their fastest-growing customer segment.
Gong Li has appeared in numerous films including Raise the Red Lantern and Farewell My Concubine and is an iconic celebrity in China.
A global symbol of beauty and talent, the actress “ideally exemplifies Piaget’s endless pursuit for perfection.” According to the company, Gong Li was selected because her “spirit truly matches Piaget’s own traditions of pursuing perfection. Gong Li is the first Chinese movie star to appear on the cover of Times. She is also the only Chinese movie star to receive prizes for her personal achievements during the three major international film festivals. With her majestic air, distinctive personality, and elegant style, Gong Li never fails to leave a deep impression on her audiences.”
photo credit: piaget