Trendy 10 Corso Como Heads to Shanghai

on December 7 2012 | in Fashion Store Openings | by | with 1 Comment

10corsocomo

Trendy International Group, a Chinese contemporary clothing company reminiscent of Zara or Topshop, has just entered into a partnership with Carla Sozzani’s 10 Corso Como to open a nearly 27,000-square-foot store on Nanjing West Road, Shanghai in fall 2013.

“Partnering with Trendy International Group, 10 Corso Como is embarking on its first venture into the world’s second largest luxury market, Greater China. With its first store in Shanghai, 10 Corso Como will bring Chinese consumers skillfully edited choices to inspire and provoke curiosity. A consistent flow of new designers, artists and writers will be brought to the public’s attention, offering fresh ideas on a sophisticated lifestyle,” the retailer said.

Started as a shopping and dining complex in Milan, Italy, the Italian retailer has evolved into an influential multi­-brand store that showcases and sells works of art, fashion, music, design, cuisine and culture. 10 Corso Como now has stores in Seoul and Tokyo.

A group of investors led by LVMH Moët Hennessy Louis Vuitton-backed fund L Capital Asia bought a minority stake in Trendy International Group in February of this year, Women’s Wear Daily reports.

Trendy owns four fashion brands, the most popular of which is Ochirly, one of the most popular fashion labels in China.

[wwd]
photo credit: 10 corso como

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One Response to Trendy 10 Corso Como Heads to Shanghai

  1. Henry says:

    27,000 sq feet? On Nanjing Xi Lu? That sounds too massive for belief.

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