British fashion brand Topshop has opened its second store, a 6,300 sq ft space at Queensway Plaza in Hong Kong earlier this month, which houses its first and only Topman store in the city. Until now, Topman can only be found in Harvey Nichols stores in Hong Kong.
There is a growing appetite for contemporary men’s fashion in greater China and the company hopes to capitalize on this fast-growing segment of the market.
The 2,500 sq ft men’s store has everything ranging from basic tees and jeans to business suits and dress shoes. Clothing sizes have been adapted to appeal to the smaller framed Asian male.
Sir Philip Green, Topshop’s owner, said: “We are very pleased with the success of Topshop in Hong Kong and are keen to see Topman develop in the same way.”
Topshop opened its first store on Queen’s Road Central last year and will open a third shop in Times Square in Causeway Bay on August 14, which will have all the key Topshop collections.
Plans for stores in mainland China are in the works.
image credit: thinkretail