Club Monaco’s first stand-alone men’s store in China is making quite an impression. Four hundred square-feet of space in Hong Kong’s Wanchai district, dubbed The Men’s Shop, opened in September, and the store will expand by another 200 square feet later this month. Aaron Levine, vice president of men’s design at Club Monaco, said, “We wanted to build out the favorite elements of our own closets.”
The concept store features a real New York taxi and a taco stand, and is meant to appeal to Hong Kong locals, some Mainland Chinese customers, and expatriates. “With success in launching our new men’s concept and Made in the USA collection in Canada and the U.S., we wanted Hong Kong to be one of the first overseas markets to have access to this as well, with their own unique environment to truly experience the Club Monaco men’s lifestyle,” said chief executive officer John Mehas.
An “edited selection” of Club Monaco menswear, as well as apparel and accessories from Made in the USA, Club Monaco’s limited-edition men’s collection and some specially selected third-party partnershops that have designed specific items for the store, including Rancourt & Co. shoes, jackets from Aether, Goruck backpacks, and vintage Rolex, Omega, and Tag Heuer watches from Hodinkee.
Club Monaco’s parent company is Ralph Lauren Corp., who opened its first store in Hong Kong seven years ago. Club Monaco’s vice president of marketing and communications describes The Men’s Shop “the ultimate men’s closet.”
photo credit: club monaco