Burberry continues to hold great appeal for wealthy Chinese consumers. The luxury retailer reported a 21 percent increase in first quarter sales with the strongest growth coming from its China stores.
“Of all the luxury brands that set up in China, Burberry seems to have captured the wealthy Chinese audience more successfully than any other luxury brand,” Oliver Williams, a senior analyst at WealthInsight, tells CNN.
Burberry’s two new stores in Shanghai enjoyed strong sales growth.
But one of the main drivers for its strong China sales is menswear, which the company called a “real success story.” Menswear accounted for a third of Burberry’s Asia business, largely from growth in accessories and tailoring.
Menswear is a key growth area for Burberry’s global business as well.
photo credit: burberry