"Brand Beckham" in China

on April 15 2013 | in Fashion | by | with No Comments

victoria_beckham

Buisinesswoman, fashion designer, model – but perhaps still best known as “Posh” from her days as a Spice Girl – Victoria Beckham launched her fashion career in 2004 when she first designed a limited-edition fashion line for Rock & Republic.

Since then, she has launched her own denim label, fragrance line, as well as other products including handbags, jewelry, and accessories. Her designs can be seen on her website.

Victoria Beckham is ready to capitalize on the second largest economy in the world and make her brand known in China.

Victoria visited China in March, made a series of high-profile appearances and showed off her fashion line to potential buyers. Her decision for the trip came days after footballer husband David Beckham was named China’s first global football ambassador.

“Posh will make an absolute fortune and with David doing some work out there to, they could easily crack the market within months. The idea is they do a team thing, a Brand Beckham to woo the Chinese public,”  says a source close to Victoria as reported by Daily Records.

This isn’t the first time Victoria led her business venture to the East. Last year, she also partnered with Lane Crawford in Hong Kong.


photo credit: victoria beckham

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

« »

Get Your Copy of the June 2015 China Consumer & Retail Monthly

Follow Us

Daily Updates By Email



Latest Posts

Scroll to top
x