Raoul — the men’s, women’s, and accessories brand based in Singapore – will launch stores throughout China. A franchise deal with China-based Budy (Chongqing) Import & Export Trading Co. is expected to bring 27 Raoul-branded stores to Shanghai, Beijing, Chengdu, and other cities by 2017, according to WWD.
A member of the FJ Benjamin Group, Raoul has benefited from distribution markets in Singapore, Malaysia, Indonesia and the Philippines, and has recently made strides into Europe.
Women of repute like Zhang Ziyi, the Dutchess of Cambridge, and Jennifer Lawrence have also taken a liking to the brand, helping to boost its visibility and demand.
“We are really impressed with the Raoul creations. Its chic style projects both confidence and comfort, which we feel will be well accepted in China. China is expected to be the largest fashion market in the next five years, and we believe that it is ready to embrace accessible luxury brands like Raoul,” said Anderson Wang of Budy (Chongqing) Import & Export.
Raoul was founded by Douglas Benjamin, COO of FJ Benjamin, and his wife, Odile, in 2002. It all began with a few affordable men’s shirts – now the brand is spreading all over the world. Benjamin says, “As Raoul increases its profile in the global fashion capitals, we’ve seen growing interest from franchise operators in the Middle East and Asia.”
photo credit: raoul