International jewelry brand Swarovski will be back to present its second design exhibit in China. Last October, Swarovski exhibited a collaboration between designers and celebrities in Beijing, Hong Kong, and Singapore. Now, the brand will return to Beijing at the end of September for Beijing Design Week.
“We are delighted to expand the scope of Swarovski Digital Crystal to include both Eastern and Western perspectives. It is an honor to work with some of the most brilliant talents in the Chinese design community and to be part of Beijing Design Week,” said Nadja Swarovski, a member of the brand’s executive board.
Curated by Jerome Sans, co-founder of Perfect Crossovers, a consulting office specializing in cultural projects between China and the rest of the world, the Swarovski exhibition will “explore the concept of memory in the digital age,” according to WWD.
This will be the first time Swarovski works with local artists. The brand has commissioned two established designers, Shi Jiamin and Song Tao, and two newcomers, Liu Feng and Naihan Li. The exhibition will be housed at at 751 D-Park, an former industrial space that has been renovated into studios and galleries.
Western designers will also be participating, including Arik Levy, Maarten Baas, Random International, and Ron Arad, who were recently seen at the London Design Museum.
Of Swarovski’s 2,350 stores, 770 are located in the Asia Pacific region. It is considered one of the top three jewelry brands in China.
photo credit: mark & chantal design