Second Annual AsiaBike in Nanjing Targets Luxury Riders

on July 20 2012 | in Events | by | with No Comments


The second annual AsiaBike, a spin-off of the acclaimed Eurobike, will be taking place July 26 to July 29 in Nanjing, China. The event will coincide with the 26th annual Asia Outdoor Show. “The double exhibition of AsiaBike and Asia Outdoor focuses on the synergy of both industries which are increasing noticeable in China. Many outdoor retailers in China also sell sports bikes and vice versa”, says Klaus Wellmann, CEO of Messe Friedrichshafen, one of the largest and most modern exhibition centers that plays host to Eurobike in Gemany.

This year’s event will see a significant increase in both exhibitors and visitors. There will be 230 exhibitors this year, up from 138 last year. Mercedes Smart, BH, Haibike, and Wheeler are just some of the high-end brands that will join the fold this year.

“The fact that 75 percent of the exhibitors come from abroad shows how strong the international bicycle industry focus is on the relatively young Chinese market for luxury and sports bikes”, said Knut Jaeger, Chairman of the Nanjing fair.

And 30,000 visitors are expected to pour into AsiaBike to see them. They will take part in panel discussions, attend press conferences and workshops, and even see a fashion show. There will also be two halls to test road and mountain bikes. But many of the atendees are not expected to be die-hards.

“Buyers of high-end sport bikes are not so much the athletes, but mainly high-income people who want to do something for their health after the basic needs such as good education, good job, housing and a car are fulfilled”, Jaeger said. “Here, the image of the brand is often more important than the function of the product. Those who can afford a Mercedes, BMW and Porsche Cayene wants a bicycle brand that matches the image of his car.”

The luxury bikes that will be on display are valued between 7-8 million RMB, or approximately $1.26 million.

AsiaBike is a collaborative effort between German Trade Fair LTD in Berlin and its trade partners in Nanjing.

photo credit: asiabike

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