Italian fashion house Prada will take its customers on an “aesthetic journey” when its travelling exhibit Pradasphere comes to Hong Kong on November 18th.
Pradasphere, which “investigates how the core themes of beauty, taste, embellishment, gender, vanity and power appear throughout Prada’s work in fashion, film, art and other artistic endeavors,” debuted in London earlier this year with a Prada-hosted takeover of Harrods, reports Luxury Daily. The event featured a display case containing the brand’s most iconic designs from its 100 year history, as well as a women’s pop-up shop selling leather goods, jewelry, accessories, and eyewear. From the street, customers were greeted by 40 window displays showcasing Prada’s fashion and influence on the world. Shoppers at the event were able relax at the brand’s lounge or Marchesi Cafe, which was modeled after a Milan patisserie from 1824.
The Hong Kong iteration of Pradasphere will pull out all the stops. Covering the entire roof of Hong Kong’s Central Ferry Pier 4, the exhibit will reside in a custom-built space with a VIP lounge overlooking the harbor. Prada will exhibit more than 60 looks from its past three decades along with archival materials samples, shoes, handbags, rare artifacts, and literary publications. A multimedia timeline of pictures and videos will display the brand’s past fashion shows, campaigns, and special projects from interior design to films by Wes Anderson, Roman Polanski, and Ridley Scott.
image source: flickr/ronnie, luxury daily