Asian designers, such as Alexander Wang and Jason Wu, are becoming a fixture on fashion runways in America.
Now, a new wave of Asian-born fashion designers who are Asian-trained – unlike their Asian predecessors who are US-trained – are looking to make their mark at New York Fashion Week with sights set on the US fashion market.
This newest wave of Chinese designers brings “a stronger sense of their own cultures, mixed with Western sensibilities.”
New York Fashion Week, a semi-annual event which wraps next Thursday, has an influential audience of fashion buyers, media and fans, allowing for maximum global exposure, especially for designers looking to make inroads.
Two Chinese designers making their New York debut are Zhuliang Li of Shanghai-based luxury brand Oudifu, and Tao Wang, designer at one of China’s top 10 labels, Broadcast.
These designers are already established in China. Li’s Oudifu has 200 retail stores in China and Broadcast has 800 stores.
Wang, who is China-born and trained in Japan, is launching her own collection Taoray Wang.
“I’ve been in this industry for over 20 years, and it’s time for me to seriously look at the business rather than to show my creativity. I want a platform for the brand,” Wang tells Reuters. She is looking to open a New York showroom, noting that the global buyers are in New York, rather than in China.
Not looking to shift away from any market as the Chinese market is still very important, these designers are broadening their reach.
image credit: taoraywang.com