Mercedes-Benz China Fashion Week A/W 2014

on March 28 2014 | in Events Fashion | by | with No Comments

Chinese fashion show

Mercedes-Benz China Fashion Week kicked off in Beijing this week and will run until March 31. The shows feature 47 designers and brands from China and abroad, including Bosideng, Juzui, Tangy, CRZ Collection by Peng Che, Ban Xiaoxue, SEC Qi Gang Collection, ZhuChongYun, and more. Below are some highlights.

Juzui JZ

The first show of the week was presented by Juzui, which showcased the designs by Liu Ming for the JZ brand. With a theme of “the charm of maturity,” JZ is targeting the sophisticated, more mature woman.

Juzui, JZ, China Fashion Week 2014, Autumn Winter

Juzui, JZ, China Fashion Week 2014, Autumn Winter

Shenzhen Marisfrolg

After recently buying Italian luxury brand Krizia, Shenzhen Marisfrolg unveiled its ZhuChongYun label, which combines Chinese elements with a sophisticated, understated style.

China Fashion Week 2014

China Fashion Week 2014

Ban Xiaoxue

In recent years, China Fashion Week has attracted more young designers as it has become more popular. Having already appeared at London Fashion Week a few years ago, Ban Xiaoxue made her first appearance at China Fashion Week to unveil her Autumn/Winter 2014 collection.

China Fashion Week 2014

China Fashion Week 2014

SEC Qi Gang and CRZ

Any fashion week would be incomplete without a few outlandish designs. China Fashion Week was no exception with shows from the SEC Qi Gang Collection and the CRZ Collection by Peng Che.

CRZ Collection, Cheng Pe, China Fashion Week 2014, fashion
Emerging Talent

To showcase new and emerging local talent, China Fashion Week featured a show by students from the Beijing Institute of Fashion Technology.

China Fashion Week, BIFT, Beijing institute of fashion technology
Every year, China Fashion Week gives the Hempel Award to the best young designer. After receiving over 1,200 entries from 22 countries, the judges narrowed the contestants down to 27 finalists to show off their designs. Jon Mikeo Ezkurdia won first prize for the creation “Ni”(picture 1).

Jon Mikeo Ezkurdia, Ni, China Fashion Week 2014, Hempel Award

Hempel Award contest, Hempel Award, China Fashion Week 2014, fashion

Image source: 二師兄allen (main image), Women of China (JZ, Hempel Awards, Ban Xiaoxue), CCTV (BIFT), Women’s Wear Daily (Shenzhen Marisfrolg)

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