Mercedes-Benz China Fashion Week kicked off in Beijing this week and will run until March 31. The shows feature 47 designers and brands from China and abroad, including Bosideng, Juzui, Tangy, CRZ Collection by Peng Che, Ban Xiaoxue, SEC Qi Gang Collection, ZhuChongYun, and more. Below are some highlights.
The first show of the week was presented by Juzui, which showcased the designs by Liu Ming for the JZ brand. With a theme of “the charm of maturity,” JZ is targeting the sophisticated, more mature woman.
After recently buying Italian luxury brand Krizia, Shenzhen Marisfrolg unveiled its ZhuChongYun label, which combines Chinese elements with a sophisticated, understated style.
In recent years, China Fashion Week has attracted more young designers as it has become more popular. Having already appeared at London Fashion Week a few years ago, Ban Xiaoxue made her first appearance at China Fashion Week to unveil her Autumn/Winter 2014 collection.
SEC Qi Gang and CRZ
Any fashion week would be incomplete without a few outlandish designs. China Fashion Week was no exception with shows from the SEC Qi Gang Collection and the CRZ Collection by Peng Che.
To showcase new and emerging local talent, China Fashion Week featured a show by students from the Beijing Institute of Fashion Technology.
Every year, China Fashion Week gives the Hempel Award to the best young designer. After receiving over 1,200 entries from 22 countries, the judges narrowed the contestants down to 27 finalists to show off their designs. Jon Mikeo Ezkurdia won first prize for the creation “Ni”(picture 1).
Image source: 二師兄allen (main image), Women of China (JZ, Hempel Awards, Ban Xiaoxue), CCTV (BIFT), Women’s Wear Daily (Shenzhen Marisfrolg)