Fendi Un Art Autre Exhibition Kicked Off In Beijing

on October 31 2013 | in Events Fashion | by | with No Comments

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Italian luxury fashion house Fendi’s traveling exhibition “Un Art Autre” recently kicked off at Beijing’s Huamao Plaza (华贸广场). Running through November 3rd and free to the public, the exhibition shows impeccably the brand’s long-standing blend of art and craft. Before arriving in Beijing, the exhibition was shown at Tokyo’s University Art Museum in the first stop of its world tour.

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On the opening day, Silvia Venturini Fendi, a third-generation descendant of the Fendi family, and Pietro Beccari, Chairman and CEO of Fendi, were joined by Chinese media, celebrities, and artists to celebrate the brand’s rich heritage and delicate craftsmanship. Along with Hong Kong actor Daniel Chan, Chinese actress Huang Yi and Taiwanese actress Shu Qi came wearing their stunning Fendi dresses.

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Composed of three sections – “The Origin of Story”, “The Journey of Creativity”, and “Fashion and Technology”, the exhibit highlights the unique hand-crafted artistry of each Fendi fur, which evokes the brand’s history and craftmanship. To demonstrate its luxury market leadership, the exhibition displays the brand’s dedication to cutting-edge research, innovation, creativity, and virtuosity.

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The multi-sensory exhibit, originally created by the famous Italian architect Marco Bevilacqua, is curated by Emanuela Nobile Mino, the renowned Italian art historian and art critic, with contributions from well-known artists around the world.

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Along with the exhibit, Fendi’s Beijing Shin Kong Place boutique introduced the 2014 Spring fur collection, a limited edition white mink fur Peekaboo bags specifically for the exhibition, and the latest Monster series.

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Since the exhibition coincides with Fendi’s 88th anniversary, the design at Huamao Plaza was inspired by the number “8”, which is considered an auspicious number in the Chinese culture. The brand is running a campaign on Weibo through the end of the exhibition that ask fans to share images of hand gestures that featured the number “8”. Three winners will be selected to win a Fendi card case valued at US$260.

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Fendi is running a campaign on its Weibo account featuring the number “8”. (Photo courtesy of Fendi Weibo account)





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