Fashion’s Night Out (FNO) arrived in China — in Hong Kong, Shanghai, and Beijing. Enthusiasm for the event varied.
There was plenty of excitement at the International Finance Centre branch. Hundreds of happy customers swarmed the store to see local actor Lynn Xiong, lyricist Wyman Wong and models Amanda S and Lisa S, and most gawkers walked out with large shopping bags.
Zana Bayne made her first trip to Asia to customize her leather harnesses at Lane Crawford’s Tsim Sha Tsui and IFC, and she drew sizeable crowds in the process. The belts sold for around $300 a piece.
The men had plenty of fun, too. Brandon Svaro, co-founder of Naked & Famous renowned for his selvage denims, offered his low-rise, tapered “Weird Guy” jeans to the crowd and even made denim origami for anyone who bought a pair.
At the Tsim Sha Tsui and IFC stores, a do-it-yourself shirt studding station was set up for those who purchased tees from a variety of designers – including Givenchy, Lanvin, Stella McCartney, and White Mountaineering – for $58.
Fashion’s Night Out was quieter in Shanghai. Despite the draw of celebrities like Chinese actress Sun Li and Zhang Zilin, who won the 2007 Miss World competition, traffic was light at the Bund and Plaza 66, though the Shanghai Zara store stayed full thanks to the offer of free champagne. Although in its fourth year in Shanghai, FNO has yet to gain wide recognition in this city.
About 14 malls in Shanghai and one in Beijing participated in the event.
photo credit: vogue china