The West Kowloon Heliport hosted Christian Dior’s first haute couture show in Hong Kong last week. The runway was set against a backdrop of Hong Kong Island’s harbor.
The Spring-Summer collection was the same as shown in Paris in January. It featured strong silhouettes, modern aesthetics and pieces that were predominantly navy, black and ivory.
Sidney Toledano, Dior’s chief executive officer, is confident that the fashion house has much to offer Chinese clients. “The Chinese customers like the sophistication and exclusivity. The new couture designed by Raf [Simons] is talking to them,” he said in an interview with Women’s Wear Daily.
Madame Rivière, manager of Dior’s haute couture team, traveled to Hong Kong for the show and held personal fittings with clients at the flagship store in The Landmark Central. Access to Dior’s VIP room and Rivière was by appointment only.
The luxury brand also has plans to open an additional flagship store in Chengdu. The store is scheduled to open on May 30 and was designed by architect Peter Marino. Marino’s design includes a novel concept for the brand— a monthlong exhibition. “Le Petit Theatre,” will offer clients a view of the inner workings of Dior and will run through June.
Although other luxury brands have seen a decrease in sales these last couple of years, Toledano said that Dior has not seen any halt in business. In fact, sales were up in 2013 from 2012, and the same is expected this year.
“The luxury market is still growing, but at different levels for different brands. For Dior it is growing and I am confident in the Chinese market — we continue investing, renovating and extending,” Toledano said.
The next Asian Dior show, Dior Homme, led by artistic director Kris Van Assche, will be on April 18.
image credit: dior