The Cannes International Film Festival runs from May 14-25 in Cannes, France and up to 400 representatives from the Chinese film industry are estimated to be in attendance.
“We expect Chinese executives to be the fourth or fifth biggest national group in Cannes when the final numbers come in,” Cannes market chief Jerome Paillard told Variety. The Chinese delegation was the eighth largest last year with the United States, British, and French having the three highest numbers of representatives annually.
China had box office receipts last year of over $4 billion as the world’s second largest theatrical market, and the Cannes film market has taken steps to encourage Chinese involvement. In March, the Cannes film market held master classes in Beijing, and later in the month, hosted four days of workshops with producers, distributors, and financiers.
The Chinese film industry is firmly entrenched in the Cannes Film Festival this year. China co-hosted the opening night party and director Jia Zhangke is on the jury, in addition to several new talent initiatives, reports The Hollywood Reporter.
China’s richest man, Wang Jianlin, is in attendance to expand his Dalian Wanda Group’s business leverage after acquiring AMC Entertainment in 2012.
China Film Group is there to promote its film Wolf Totem, which was directed by French director Jean-Jacques Annaud. Yu Dong of the distributor Bona, in which Rupert Murdoch owns a stake, and executives from Huayi Brothers, which is forming the Studio 8 joint venture with former Warner Brothers film executive Jeff Robinov, are also in attendance.
Image source: roberto borello