China in Paris Gives Chinese Designers a Retail Boost

on September 29 2014 | in Events Fashion | by | with No Comments

China in Paris, Paris Fashion Week, Chinese fashion designers

Chinese fashion designers had the chance to show their brands to the world at Paris Fashion Week at the China in Paris showroom.

The showroom, which was a PR-only affair up until this year, has attracted international retailers, such as Macy’s Bloomingdale’s, and Opening Ceremony, according to Women’s Wear Daily.

China in Paris, organized by the China National Garment Association and Chinese luxury consortium Inlife, is not only building the international profile of these Chinese designers, but also improving their business at home.

“Chinese customers are now growing up with demand for something other than international fashion brands,” said Miuki Wen, a designer who infuses Chinese style into her elegant silk dresses.

In addition to Wen, the other designers represented in the showroom were Jie Si, Kilin Chen, Niki Qin, Allan Qi, Ji Cheng, Lilian Wen, Kun Lu, a favorite on China’s red carpets, and Kilin Chen, known for irreverent prints.

The attention the China in Paris showroom has received from international brands is evidence that China’s fashion industry is maturing. Instead of copying international fashion trends, Chinese fashion brands are gaining their own identity.

In fact, two of China’s most well-known international designers, Uma Wang and Zhu Chongyun who recently acquired Italian brand Krizia, have shown that it’s possible to create and manufacture high-fashion in China.

China in Paris, and the rising profile of Chinese designers, are putting Chinese fashion on the international map.




image credit: mamasuco

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