Calvin Klein Collection hosted a dinner party for about 100 people this Monday at the Long March Gallery, a contemporary art space in Beijing’s converted factory district-turned-art-zone, 798, to celebrate its spring collection.
The art crowd mingled with the fashion jet set at the event. Famed New York chef Daniel Boulud, who owns Maison Boulud in Beijing, designed the four course meal. New Zealand-born singer Kimbra, a featured artist on Gotye’s multi-platinum song, “Somebody That I Used to Know,” performed for the crowd that included Zhang Zilin, Zhu Zhu, Du Juan, and Shu Pei. Francisco Costa, the women’s creative director, was in town for the festivities.
Costa also made a trip to Shenyang, a second-tier market in northeast China, to see the label’s new men’s prototype store.
Costa was captivated by China’s emergent fashion culture and Beijing’s cultural transformation. He acknowledged that China is an extremely important market for the company.
According to WWD, Calvin Klein expects China will be its number-one market for underwear and jeans by next year.
photo credit: calvin klein