Starbucks is elevating the coffee experience in China through its introduction of Starbucks Reserve™ coffees to select cities in China with its new “interactive coffee bars.”
Currently available in 25 markets, including the US, Canada, UK, Netherlands, Korea, and Japan, Starbucks Reserve coffees are sourced from small-lot plantations from around the world, according to Inside Retail Asia. In fact, every year, Starbucks coffee buyers scour the globe—from the highlands of Papua New Guinea to the Galapagos Islands off the coast of Ecuador—to find the world’s best coffee.
“With 43 years of strong passion for coffee, we purchase and roast some of the finest quality coffee beans around the world for our customers,” said Belinda Wong, president of Starbucks China. “The launch of Starbucks Reserve coffee will bring a unique coffee experience to China.”
China’s coffee culture has not matured to the level of those in the US and Europe, but Starbucks wants to change that by helping to cultivate the Chinese into discriminating coffee consumers.
Coming to seven of the company’s stores in Beijing, Shanghai, Shenzhen, and Guangzhou, these Starbucks Reserve interactive coffee bars will allow customers to explore Starbucks’ variety of coffees, ask questions, discover different brewing methods, and purchase their favorite equipment and coffees for home use.
The first four Starbucks Reserve flavors coming to China are Malawi Peaberry Sable Farms Coffee from East Africa, Hawaii Ka’u Coffee, Peru Chonti Coffee, and Panama Los Cantares Estate Coffee.
image source: flickr/jasmin, starbucks