Why China’s E-Commerce Opportunities Are Still Ahead

on December 19 2013 | in Digital | by | with No Comments

Smartphone user China

China’s e-commerce — with an estimated 270.9 million online shoppers, spending 240,000 RMB (US$40,000) online per second — has experienced phenomenal growth. But, there are still plenty of room for further growth. Mobile shopping is only in its infancy in China; and once it takes off, online commerce will be explosive.

Of the 652 million mobile device users in China:

– 63 percent are male
– 31 percent are under 24 years old
– 29 percent are between ages 25 and 30
– 84 percent are from urban cities
– 70 percent use Android devices

M-commerce does not rank among the top 5 reasons for mobile use in China, according to a recent Enfodesk report. Instead, China’s mobile users preferred activities are as follows:

– 79.1 percent: chatting  such as QQ, WeChat
– 50.6 percent: browsing news
– 40.6 percent: watching video
– 38.8 percent: listening to music
– 29.9 percent: using social networking services such as Sina Weibo
– 25.4 percent: reading novels
– 18.8 percent: playing games

A study by Mindshare China and Millward Brown China released in November indicated that 15 percent of all mobile searches were shopping-related activities, primarily for clothing (29%), groceries (26%), electronic devices (22%) and personal and beauty care (9%).

“We know China is such a dynamic market and consumers are increasingly not only using PCs and laptops, but are now directly engaging on mobile platforms for shopping purposes,” says Ben Condit, Digital Partner at Mindshare China.

Apple (26.2%), Samsung (17.3%) and Huawei (10.4%) ranked as the top 3 smartphone brands China’s netizens prefer.

image credit: tuija aalto

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