Social sharing is all the rage. So who owns this space in China?
Three social sharing platforms — WeChat Friends, WeChat Moment and Sina Weibo — have over 60 percent of the Chinese market in 2013, according to data from iiMedia Research. WeChat is the platform of choice with nearly 50 percent of the market and is expected to grow further. Foreign social sharing sites such as Facebook, LinkedIn, and Instagram only accounted for 3.8 percent of the market.
Below are additional charts from China Internet Watch based on demographic data from iiMedia Research.
On the Chinese social sharing sites, men tend to be more willing to share than women, while women are more likely to share than men on foreign social sharing platforms. Women share more during the days and evenings, while men were more active late night. Peak sharing times are at night, mainly 7-9pm and midnight.
The most active social sharing users in China were in the coastal cities.
image source: china internet watch