A new survey by DigitasLBi shows that smartphones are changing the way people shop worldwide, and Chinese consumers are leading the way, according to Inside Retail Asia.
Worldwide, the survey found that 34 percent of smartphone users had made a purchase using their phone, and 72 percent had used their smartphone while inside a store.
Among Chinese shoppers that were surveyed, 76 percent had made a purchase using their smartphones in the last three months. That is more than double the 35 percent of respondents in the United States, Germany, UK, and Singapore who had made a smartphone purchase during that time.
Furthermore, social media has influenced the purchasing decisions of 82 percent of Chinese consumers surveyed, and they are more likely to buy products from the brands they follow on social media. Additionally, 78 percent of Chinese social media users have shared their purchases on a social network.
In contrast, those that have been influenced by social media in other countries were less. Singaporean shoppers were the second most influenced by social media at 74 percent, whereas Spain, Italy, and the US were at 55 percent. As for those who have shared a purchase on a social network, the US, Singapore, Italy, and Spain came in at 40 to 50 percent. Only 35 percent in the UK and Germany had done so. Forty-nine percent of these social media sharers had done so “just to let their friends know.”
image source: Nimfolb