The popularity of Pinterest has spawned a host of similar websites in China, some with their own add ons. According to PSFK, “Buykee takes the platform one step further, showing-off luxury items and also adding an e-commerce aspect which Pinterest currently lacks.” Pin and shop — perfectly seamless!
Some of the Chinese versions of Pinterest have built an e-commerce platform or focus on a particular niche, like the luxury market. This is not surprising considering the rapid growth of both the luxury market and online commerce in China.
Other Pinterest clones include Alibaba Group’s Fa Xian, Mogujie.com and Meilishuo.com. Fa Xian, which launched less than two months ago, has attracted over 60,000 visitors a day. Fa Xian allows shopping through Taobao Mall and Taobao Marketplace — both Alibaba-owned websites.
These three social networking sites serve as an efficient marketing arm for China’s e-commerce giant, Taobao.com. Mogujie and Meilishuo, so far, only allows”pin” images from Taobao.com.
Hamid Sirhan at FreshNetworks believes that while China may be cloning now, it will take this social networking platform to the next level. “I am looking to these Chinese clones to provide the next key paradigms in social commerce,” said Sirhan.
photo credit: buykee